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Celeste Spaces is a high-end bathroom design brand, creating bespoke interiors for homeowners who appreciate craftsmanship, timeless style, and indulgent living. Their bathrooms are designed to be more than functional spaces—they are sanctuaries, blending beauty and practicality.
While their reputation among clients was strong, their digital presence needed to reflect the quality and attention to detail that set them apart. They wanted a website, ad strategy, and brand identity that spoke to discerning homeowners looking for a premium experience.
The Challenge
Luxury brands operate in a space where first impressions shape perception. Celeste Spaces had built a business on expert craftsmanship and tailored service, but they needed an online presence that conveyed this same level of quality.
A digital presence that reflects their expertise – The website needed to move beyond standard layouts and showcase their work with the same precision as their designs.
A unified brand across all platforms – The website, social media, and advertising had to feel consistent, ensuring potential clients experienced the same brand identity at every touchpoint.
A marketing approach that attracts the right clients – Luxury buyers expect exclusivity and a brand experience that speaks directly to them. Celeste Spaces’ ads and content needed to feel aspirational yet personal.
Our Approach: A Digital Identity That Matches the Brand
Luxury brands don’t just sell products or services—they sell an experience. Every aspect of Celeste Spaces' online presence had to match the high standards they bring to their work.
1. Website Design: A Digital Space as Refined as Their Work
A premium service demands a website that goes beyond the basics. Celeste Spaces needed more than just a digital portfolio—it had to communicate expertise, craftsmanship, and exclusivity.
An editorial-inspired layout – The website was designed to look and feel like a high-end interiors magazine, with full-screen imagery, refined typography, and an understated yet confident colour palette.
A focus on simplicity and ease of navigation – Every detail, from the menu structure to the page flow, was built to guide visitors through the brand’s story, portfolio, and consultation process without distractions.
Luxury positioning through storytelling – Instead of relying on product descriptions and technical details, the website positioned Celeste Spaces as the expert in curating personalised, indulgent bathroom experiences.
Visitors wouldn’t just see a selection of bathrooms—they would understand the thought, expertise, and artistry that went into each one.
2. Paid Ad Design: Attracting the Right Clients
For high-end brands, advertising isn’t about pushing sales—it’s about creating the right presence in front of the right audience. Every aspect of Celeste Spaces’ ad campaigns had to reflect the exclusivity of the brand.
Imagery that captures craftsmanship and sophistication – Every ad was designed with carefully selected visuals, featuring rich textures, soft lighting, and an elegant composition that felt natural to the luxury market.
Minimal, refined copy – The messaging moved away from promotional language and instead focused on craftsmanship, exclusivity, and bespoke design, appealing to homeowners seeking more than just a standard renovation.
A targeted approach – Ads were tailored to reach high-net-worth homeowners interested in luxury interiors, using precise geo-targeting and audience segmentation to ensure the right people saw them.
Instead of competing in a crowded advertising space, Celeste Spaces positioned itself as the natural choice for those looking for quality, artistry, and design expertise.
3. Consistency Across Every Digital Platform
Luxury branding isn’t about one great website or one well-designed ad—it’s about the way everything comes together to build trust and recognition. Celeste Spaces’ brand identity had to remain strong across every digital interaction.
Social media posts designed to match the website – No generic posts or off-brand content. Every Instagram and Facebook post was created with the same attention to detail as the rest of the brand’s digital presence.
Ads and website designs that worked together – When someone clicked from an ad to the website, they experienced a smooth transition, with no disconnect in style, tone, or messaging.
Typography, colour palettes, and messaging that remained refined – A carefully chosen set of fonts, colours, and phrasing ensured that no matter where a client encountered the brand, it felt like a high-end experience.
This approach ensured that Celeste Spaces didn’t just have a great website or a successful ad campaign—it had a strong, recognisable presence that felt polished and intentional everywhere.
Final Thoughts: A Brand That Feels as Premium as the Product
For businesses operating in the luxury space, design is not just a detail—it’s the difference between being forgettable and being the obvious choice. Every part of Celeste Spaces’ online presence had to reflect the values of expert craftsmanship, refinement, and exclusivity.
Now, their website, advertising, and digital branding match the level of expertise they bring to their work, ensuring potential clients see them not just as an option, but as the right choice for those who expect the best.
Looking to bring the same level of polish and confidence to your brand’s online presence? Let’s talk.