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The Challenge
Finesse Bathrooms, a specialist in bathroom renovations, wanted to significantly increase their lead volume and secure more bookings through digital advertising.
Despite offering high-quality services, they faced several challenges:
Reaching the right audience – Attracting homeowners actively planning a bathroom renovation, rather than those casually browsing for ideas.
Maximising ad spend efficiency – Ensuring that every pound spent was targeting qualified leads with a genuine interest in booking.
Standing out in a competitive market – Positioning Finesse Bathrooms as a trusted choice for homeowners looking for expertise and quality.
To achieve sustainable business growth, they needed a strategic marketing approach to increase conversions, reduce cost per lead, and strengthen their brand presence.
Our Solution: A Data-Driven, High-Impact Digital Advertising Strategy
At Truene Creative, we develop tailored marketing strategies that focus on precision targeting, compelling creative execution, and ongoing performance optimisation. Our approach for Finesse Bathrooms was designed to drive engagement, generate high-quality enquiries, and convert interest into confirmed bookings.
End-to-End Creative Production
A campaign’s success is built on strong messaging and visuals. We created ad assets that effectively captured attention and encouraged action:
Visually compelling designs showcasing modern and stylish bathroom renovations.
Persuasive ad copy tailored to homeowners looking to invest in professional renovation services.
Consistent brand messaging reinforcing Finesse Bathrooms’ expertise, reliability, and customer satisfaction.
A/B Testing and Performance Optimisation
Effective advertising requires continuous testing and refinement. To maximise conversions, we implemented a structured A/B testing strategy, experimenting with:
Headlines and CTAs – Testing different messages to identify which drove the highest engagement.
Ad creative variations – Comparing lifestyle imagery versus product close-ups to see what resonated most with potential customers.
Audience segmentation – Refining demographics and interests to target the most responsive homeowners.
Through ongoing optimisation, we ensured that the campaign delivered the highest possible return on investment.
Precision Audience Targeting
Rather than using a broad targeting approach, we leveraged data-driven segmentation to reach high-intent homeowners. This included:
Custom audience targeting – Focusing on homeowners actively searching for bathroom renovations.
Lookalike audiences – Expanding reach to new users with similar behaviours to existing high-value customers.
Geo-targeting – Directing ad spend towards regions with the highest demand for professional renovation services.
This approach meant that every advertising pound was allocated efficiently, reaching homeowners ready to take action.
Continuous Campaign Refinement
A successful marketing campaign requires constant monitoring and strategic adjustments. Throughout the campaign, we:
Monitored performance metrics daily to identify trends and optimise accordingly.
Adjusted budget allocation to prioritise the highest-performing ads.
Refreshed ad creatives and messaging to maintain engagement and avoid ad fatigue.
By adopting a data-driven, agile approach, we ensured the campaign’s performance continued to improve over time.
The Results: A Campaign That Delivered Real, Measurable ROI
39,200% ROI – A campaign that transformed digital interest into confirmed high-value bookings.
Lower cost per acquisition (CPA) – Smart targeting and refined messaging led to higher conversion rates without increasing ad spend.
Optimised ad performance – A/B testing significantly improved engagement and click-through rates, increasing the efficiency of every pound spent.
Stronger brand positioning – Increased visibility among the right audience, reducing unqualified enquiries and driving more serious leads.
This campaign not only generated immediate sales but also strengthened long-term brand recognition, ensuring ongoing success beyond the initial advertising period.
Key Takeaways: Why This Campaign Worked
Targeted, not broad – Every ad was designed to reach homeowners actively looking for renovation services rather than general audiences.
Strategic creative execution – Attention-grabbing visuals and persuasive copy maximised engagement and conversions.
Continuous testing and refinement – Optimisation strategies ensured that the campaign remained effective and scalable.
Data-driven decision-making – Every adjustment was based on insights and analytics, ensuring the most efficient use of budget.
When marketing is strategic, data-led, and continuously optimised, the results speak for themselves.
“The team was very patient with me and helped me achieve a high quality campaign! I would highly recommend.” - Director, Finesse Bathrooms
Want These Results for Your Business? Let’s Talk.
If you are looking for a high-impact, results-driven marketing strategy, we can help. Whether you need to launch a campaign or refine your current approach, Truene Creative specialises in marketing that delivers measurable success.
Email us at hello@truenecreative.com to start the conversation.